Can we really be that stupid???

February 16, 2009 at 5:39 pm · Filed under Advertising and tagged: Advertising, conditioner, cosmetics, eva longoria, hair, hairdresser, l'oreal, penelope cruz, propaganda, scarlett johanson, shampoo, tresemme

Can the millions spent on cosmetics each year really be credited to advertising?  When we watch Eva Longoria, Penelope Cruz and Scarlett Johansson prancing around on our TV screens, perfectly coloured hair reinforcing their advertising blurb about L’oreal hair colour, the infamous ‘Because you’re worth it’ resounding in our ears.  Do we really, even for one second, believe that any of them dye their own hair, never mind use L’Oreal??

I have never been to a hairdresser, anywhere in the world, (and believe me I’ve been to a lot of different hairdressers, in a lot of different places) that uses Tresemme.  Yet the advertising is persistent: ‘Used by Professionals’.  Yes, I’m sure it is.  I’m sure a lot of doctors, lawyers and accountants use it.  But hairdressers?  I fear not.

So how is it that these company’s continue to get our ££££ despite lying to us so blatantly?  Are we so desperate to look like celebrities that we’ll conform to being the stupid receptors that these companies are exploiting?  And how do these celebrities maintain an ounce of credibility when they’ll take money to endorse products they’d never use?  Understanding the power of their endorsements you’d think they’d put it to better use.

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